| Titel | #Prideskill |
| Agentur | Grey Brasil |
| Kampagne | #Prideskill |
| Werbende | Procter & Gamble |
| Marke | Procter & Gamble |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 5 |
| Geschäftsbereich | Firmens-/Institutionnelle Kommunikation |
| Philosophie | P&G, one of the biggest consumer goods companies in the world, that is always trying to mirror society through broad efforts of diversity and inclusion, promoting discussions that tackle different business areas, is announcing the creation of the #PrideSkill movement, which has the purpose of facilitating the search of LGBTI+ professionals and encourage them to include “Pride” as a competence on their professional profile. The initiative is supported by the Fórum de Empresas e Direitos LGBTI+ (LGBTI+ Business and Rights Forum) and has been developed in partnership with the Grey Brazil publicity agency. |
| Medientyp | Case Study |
| Länge | |
| Chief Executive Officer (CEO) | Luciana Rodrigues |
| Chief Creative Officer | Max Geraldo |
| Regional Chief Creative Officer | Diego Medvedocky |
| Geschäftsführer | Maria Pirajá |
| Executive Creative Director | João Caetano Brasil |
| Executive Creative Director | Rodrigo Tortima |
| Creative Director | Guilherme Rex |
| Etatdirektor | Luiz Mota |
| Kundenbetreuer | Marcos Coelho |
| Kundenbetreuer | Manuel Quintana |
| Art Director | Leônidas Pires |
| Art Director | Yggy Escobar |
| Texter | Filipe Sanches |
| Texter | Alejandro Zárate |
| Content Creative | Felipe Lima |
| Produktionsleitung | Ricardo Magozo |
| Filmproduzent/Produzent | Fabio Reitzfeld |
| Filmproduzent/Produzent | Rodrigo Giammarino |
| Produktionsfirma | Bite Studio |
| Flávio Muraca | |
| Cutter | Julian Eduardo |
| Ton | Loud Produções |
| Media Director | Pedro Lima |
| Werbeleiter | Marjorie Teixeira |
| Werbeleiter | Guilherme Queiroz Bittar |
| Werbeleiter | Laís Ramirez de Souza |
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