| Titel | Shoes |
| Agentur | MullenLowe South Africa |
| Kampagne | Shoes |
| Werbende | Tobacco Action Group |
| Marke | Tobacco Action Group |
| Posted | Dezember 2006 |
| Geschäftsbereich | Rotes Kreuz, öffentliche Beratungsstellen (Drogen/Alkoholismus/Rauchen/Aids) |
| Slogan | Don't smoke. There are better ways to die. |
| Story | Tobacco Action Group Shoes: This commercial is based on the concept of not smoking, because there are better ways to die i.e. getting smothered as thousands of shoes fall from the sky and land on top of you. This is a light-hearted approach to promote anti-smoking. The punch-line is highlighted by Daves dry, comedic approach. Tobacco Action Group Beer: This commercial is based on the concept of not smoking, because there are better ways to die i.e. drowning in vat of beer. This dry, humourous treatment makes its point quite simply and effectively, while evoking a chuckle from the audience. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Südafrika |
| Agency Producer | Mthuli Bam |
| Texter | Matthew Brink |
| Cutter | Shaun Broude |
| Creative Director | Gareth Lessing |
| Art Director | Adam Livesey |
| Direktor Fotografie | Terence Maritz |
| Regisseur | Dave Meinert |
| Filmproduzent/Produzent | Linda Notelovitz-Goodall |
| Produktionsfirma | Sub urban |
| Post-Produktion | Riot |
| Redaktionsbüro | Riot |
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