| Titel | The Front Spray Action |
| Agentur | Leo Burnett Germany |
| Kampagne | The Front Spray Action |
| Werbende | Werner Tomasi Company |
| Marke | Exterior Facade Cleaning |
| Posted | Januar 2001 |
| Produkt | Exterior Facade Cleaning 07453-3622 |
| Geschäftsbereich | Immobilien |
| Story | This idea works with the paradoxon of proposing the solution to a problem which is just created in avery direct way. In the enterprises catchment area, the telephone number of the exterior facade cleaning service was sprayed graffity-like as a recommendation on some walls and fronts that need a renovation. |
| Philosophie | The intention is to arouse interest by reducing information to the very basics. By using a completely new medium the Front Spray Action makes facade cleaning a topic to talk about. We looked for a large, unusual medium which could communicate the skills of a facade cleaning service. The idea to show the neccessity of a company's work right on the spot is unusual and very convincing. |
| Medientyp | Informationsmaterial & Direktmarketing |
| Creative Director | Uwe Marquardt |
| Creative Director | Kerrin Nausch |
| Texter | Jens Kessinger |
| Texter | Michael Schacht |
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- AGENTUR:
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