Bee'n'Bee - "Bee'n'Bee "

BETC Paris

BETC Paris Pantin, Frankreich

2073

Titel	Bee'n'Bee
Agentur	BETC Paris
Kampagne	Bee'n'Bee
Werbende	BETC Paris
Marke	Bee'n'Bee
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 11
Geschäftsbereich	Werbeagenturen
Philosophie	BETC launches its CSR report in an eco-friendly way. The Sustainability report turns into a DIY hotel for the preservation of wild bees You are probably aware that bees are in danger. But did you know that wild bees are suffering even more than their domestic counterparts (those who live in hives and produce honey) ? And wild bees are essential to the preservation of biodiversity as they are responsible for 80% of pollination of plants, flowers and fruits. That's why BETC is committed to the preservation of wild bees through its latest CSR report, showcasing its diverse initiatives. Discover Bee'n'Bee, a bed and breakfast" hotel for wild bees. By folding the pages of the CSR report it gets a new life and becomes a hotel for bees and helps them find a shelter.
Medientyp	Case Study
Länge	82 seconds
Projektmanager	Mathilde Chamak
Projektmanager	Alexandra Amana
Agency Producer	Valérie Richard
Executive Creative Director	Rémi Babinet
Creative Director	Jérôme Galinha
Art Director	Nicolas Amiard
Texter	Arthur Cieutat
Produzent	Benjamin NIETO
Traffic Manager	Celia Chiarotto-Dafi