Barclaycard - "Roller Coaster / Making of..."

BBH

BBH London, Großbritannien

7903

Titel	Roller Coaster / Making of...
Agentur	BBH
Kampagne	Roller Coaster - Barclays
Werbende	Barclaycard
Marke	Barclaycard
Posted	Januar 2010
Geschäftsbereich	Kreditkarten
Story	The advert begins with the character standing at the lift doors of his apartment block when a rollercoaster pulls up and takes him on a wonderfully smooth and liberating journey high above the clutter and congestion of the city below, only slowing slightly when he makes a contactless payment at the bakery en route to work.
Philosophie	The four week campaign launches online on YouTube and Barclaycards Facebook page on Friday 22 January with a 60 second advert. It will air on television for the first time on Sunday 24 January on ITV1. A 40 second version will be introduced after the first week. The TV activity is part of a wider campaign that will include online adverts and a social media campaign set to reach more than 10 million people using www.facebook.com/barclaycard as a hub for all new information about the commercial. Following on from the success of the Waterslide iPhone game, Barclaycard will launch a Rollercoaster download game later in the year.
Medientyp	Fernsehen
Länge	235 seconds
Redaktionsbüro	Final Cut
Ton	Wave Studios
Creative Director	Adam Tucker
Art Director	Szymon Rose
Texter	Daniel Schaefer
Regisseur	Nicolai Fuglsig
Produktionsfirma	MJZ
Direktor Fotografie	Alwin Kuchler
Etatdirektor	Nick Phelps
Etat-Planer	Nicky Vita
Agency Producer	Olly Chapman
Cutter	Rick Russell
Post-Produktion	The Mill London