| Titel | Burned Pencil |
| Agentur | Talent Marcel |
| Kampagne | Burned Pencil |
| Werbende | Instituto Homem Pantaneiro |
| Marke | Instituto Homem Pantaneiro |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 5 |
| Geschäftsbereich | Landschafts-und Gebäudepflege, Park & Tiererhaltung |
| Story | The fire outbreaks registered alarming numbers in 2020. To call attention from everyone to the theme, Instituto Homem Pantaneiro launches an awareness action and puts on sale a pencil case made from the carbonized wood. The prize of the pencil case corresponds to the number of the fire outbreaks during the year: R$742,997.00 (Brazilian currency). |
| Medientyp | Case Study |
| Länge | |
| Mehr Informationen | https://www.burnedpencils.com/ |
| Executive Creative Director | Otavio Schiavon |
| CEO/COO | João Livi |
| Creative Director | Rodrigo Lugato |
| Creative Director | Diego Ferrite |
| Creative | Paula Keller Perego |
| Creative | Danilo Carvalho |
| RTVC | Renata Correa |
| RTVC | Erika Sartini |
| Image Producer | Sugarcane Filmes |
| Regisseur | Leonardo Aiello |
| Executive Producer | Igor Selingarde |
| Production Director | Murilo Paiva |
| Still Photography | Igor Lopes |
| Produzent Ton | Audio Boutique |
| Musical Producer | Lourenço Rolon |
| Approval Client | Karine Dias |
| Approval Client | Angelo Rabelo |
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