| Titel | Man |
| Agentur | TBWA\Manchester |
| Kampagne | Man |
| Werbende | PZ Cussons |
| Marke | Carex |
| Posted | JunI 2004 |
| Produkt | Liquid Soap |
| Geschäftsbereich | Seife |
| Slogan | Are you a washer or a walker ? |
| Philosophie | Convention Hand washing isnt talked about, its just something you know you should do Insight 31% of men and 17% of women confess to not washing their hands after theyve been to the toilet |
| Ergebnis | Disruptive idea Talk openly about hand washing Vision Cleaning up the nations hands |
| Medientyp | Fernsehen |
| Länge | |
| Creative Director | Danny Brooke Taylor |
| Regisseur | Graham Rose |
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