CFDT - "CFDT Elections TPE 2012"

M&C Saatchi.GAD

M&C Saatchi.GAD Paris, Frankreich

6560

Marke: CFDT
Länder: Frankreich

Werbende: CFDT

Titel	CFDT Elections TPE 2012
Agentur	M&C Saatchi.GAD
Kampagne	CFDT Elections TPE 2012
Werbende	CFDT
Marke	CFDT
Datum der ersten Ausstrahlung/Veröffentlichung	2012 / 11
Geschäftsbereich	Gewarkschaften
Slogan	the biggest secret of French Unionism finally exposed
Story	CFDT, one of the leading French trade unions, has launched an original PR campaign with M&CSaatchi.GAD Group in Paris for the upcoming Elections of the union of Very Small Businesses (TPE). The campaigns aims at encouraging small businesses employees to vote for the CFDT by reaffirming its status as the only supportive partner of small businesses employees, unlike most other unions that only support employees from medium and big companies. At the heart of the PR campaign is a viral object promoting CFDT in an unusual manner. Titled "the biggest secret of French Unionism finally exposed", the video tells the story of the CFDT using the distinctive style of old-school spy movies, demonstrating the union's dedication and ingenuity to feel and breathe the air of small businesses. A cameo from François Chereque himself (CFDT leader for the last 10 years) petting a stuffed cat adds an extra touch of surprise to this unconventional piece of communication.
Medientyp	Internet-Film
Soundtrack	The Mix Men
Medienplaner	Romain Le Callonnec
Strategieplaner	Benoît Pellevoizin
Strategieplaner	Eloi Asseline
Etatdirektor	Catherine Malaval
Agency Executive Producer	Virginie Maionchi
Texter	Pascal Charvet
Art Director	Thomas Lafourcade
Executive Creative Director	Antoine Barthuel
Executive Creative Director	Daniel Fohr
Regisseur	Marc Fouchard
Filmproduzent/Produzent	Dominique Faviez