Transamerica - "Write Their Next Chapter"

gyro Chicago/Denver , Vereinigte Staaten von Amerika

9192

Marke: Transamerica
Länder: Vereinigte Staaten von Amerika

Werbende: Transamerica

Titel	Write Their Next Chapter
Agentur	gyro Chicago/Denver
Kampagne	Write Their Next Chapter
Werbende	Transamerica
Marke	Transamerica
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 5
Geschäftsbereich	Bankwesen, Finanzen, Recht & Versicherung
Story	Transamerica has launched its first brand campaign from new creative Agency of Record gyro. The integrated campaign, entitled “Write Their Next Chapter,” seeks to help Financial Professionals ensure that their clients take the necessary steps today to better manage their health costs in the future. While many financial companies tend to focus on “Financial Wellness,” no one is making the connection between our finances and our healthcare costs, despite the two being inextricably linked. Transamerica is the first to truly own this space by putting Wealth + Health at the center of its brand. The 30-second TV spot uses multiple literary devices – from pop-up books to rhyming narratives – to illustrate all the ways that financial professionals can bring a Wealth + Health strategy to life, so their clients can live long, rewarding lives. The campaign team worked with acclaimed production company - ATK PLN - to direct the spot, which features a fictional financial advisor appearing across a collection of quick-cut vignettes. Other campaign elements include OLV, Print, Digital Media and Social. The campaign is currently running nationwide through June 30, 2019.
Medientyp	Fernsehen
Länge	30 seconds
President	Chris Hill
Executive Creative Director	Doug Kamp
Group Creative Director	Ted Wahlberg
Creative Director	Don Dunbar
Stellvertretender Creative Director	Matt Olson
Leiter Strategie	Mark Witthoefft
Strategy Director	Amanda Schuneman
Etatdirektor	Laura Brown
Account Supervisor	Allie Laudick
Produktionsfirma	ATK Plan
Creative Retoucher	Filtre Studios
Head of Brand Strategy	Jamie Poston
Sr. Director of Brand Strategy	Chava Ziff