Irn-Bru - "For the Reserves"

The Leith Agency

The Leith Agency Edinburgh, Großbritannien

822

Titel	For the Reserves
Agentur	The Leith Agency
Kampagne	Winter Football Kit
Werbende	Irn Bru
Marke	Irn-Bru
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 11
Geschäftsbereich	Bier, Cidre
Story	Most IRN-BRU drinkers will be watching the World Cup at home this year. Chilling, sitting or laying down on the couch. To keep these armchair football fans warm and cosy IRN-BRU launched the Winter Footy Kit. In a twist on the usual classic kit, IRN-BRU went for comfort and cosiness over athleticism. The kit has been made out of wool and consists of a blanket, hoodie, gloves, hat and socks. To launch the kit we’ve created a social campaign that parodies a traditional kit launch and features fans wearing the Winter Football Kit posing comfortably on a couch to a voiceover from football pundit Rob Maclean. The campaign was launched together with custom IRN-BRU packs and cans with QR codes, giving fans the chance to win their own Winter Footy Kit.
Medientyp	Social Media
Länge	48 seconds
Creative Director	Troy Farnworth
Creative Director	Phil Evans
Texter	Jacob Faretra
Art Director	Thijs Van Den Broek
Etatdirektor	Owain Cowx
Account Executive	Aaron Donald
Filmproduzent/Produzent	Kat Jordan
Assistant Producer	Jennie Robson
Regisseur	Alessio Avezzano
Direktor Fotografie	Alessio Avezzano
Focus Puller	Rasmus Rani
Camera Assistant	James McLeman
Gaffer	Niall Smyth
Art Department	Matt Maitland
Ausstattung/Styling	Matt Maitland
Make-Up Artist	Heather Snowie