Gatorade - "#SponsoredByGatorade"

DLV BBDO

DLV BBDO Roma, Italien

8645

Marke: Gatorade
Länder: Italien

Werbende: Stokely-Van Camp

Titel	#SponsoredByGatorade
Agentur	DLV BBDO
Kampagne	#SponsoredByGatorade
Werbende	Stokely-Van Camp
Marke	Gatorade
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 10
Geschäftsbereich	Soft Drinks, Tonics
Slogan	The more you sweat. The more you get
Story	#SponsoredByGatorade is a unique sponsor program on your smartphone that encourages and rewards the athlete in you to keep training.
Philosophie	From sponsor of the best to sponsor who deserve. #SponsoredByGatoradeA unique sponsor program on your smartphone that encourages and rewards the athlete in you to keep training.By connecting all you sport devices to Sponsored By Gatorade, every time you work out you collect Gatorade points, which can be redeemed for 4 levels of rewards to support you and stay active on the program.
Problem	Every year millions of people start training with the best of intentions.Unfortunately, 73% of them will drop out any sport activities within 6 weeks.How to keep them motivated?
Ergebnis	In 4 months4.510.591 minutes workout53.283 benefit claimed736.000 participants86% of registered athletes keep training after 6 weeks.
Medientyp	Integrated Media/360 Activation
Länge	122 seconds
Mehr Informationen	https://www.sponsoredbygatorade.it/
Executive Creative Director	Federico Pepe
Executive Creative Director	Stefania Siani
Creative Director	Michele Picci
Head of TV	Alessandro Pancotti
Texter	Dario Lo Nardo
Creative Director	Andrea Jaccarino
Creative Director	Emanuele Viora
Art Director	Vittorio Perotti
Designer	Vittorio Perotti
Account Executive	Lucia Scaffardi
Projektmanager	Francesco Loprete
Grafik-Designer	Luca Torresan
Strategieplaner	Corinna Bonfanti
Etatdirektor	Daria D'Angelo
UX Designer	Vincenzo Radice
Web Developer	Filippo Sarzana
Projektmanager	Alessandro Peroncini
Projektmanager	Alessandro Musciolà
Creative Producer	Melina Mignani
Cutter	Federico Maccagni