Pepsi - "Troy"

BBDO Argentina

BBDO Argentina Buenos Aires, Argentinien

6117

Marke: Pepsi
Länder: Argentinien

Werbende: PepsiCo Inc.

Titel	Troy
Agentur	BBDO Argentina
Kampagne	Dare For More - Pepsi
Werbende	PepsiCo Inc.
Marke	Pepsi
Datum der ersten Ausstrahlung/Veröffentlichung	2006 / 8
Geschäftsbereich	Soft Drinks, Tonics
Slogan	Dare For More
Story	The 3 ads of the campaign reflects: 1- a guy who comes up with the idea of disguising himself in a giant teddy bear costume only to be near the girl he likes. 2- A soccer player who makes a personal sacrifice for his team during a free kick of the opposing team. 3- A girl who manages to get her drivers license simply by persevering.
Philosophie	The idea of the campaign is telling short stories; ones that are closely related to the experience of teens. The spirit of the commercials is in tune with Pepsis irreverent, fresh and spontaneous communication. The campaign is directed to teens ranging from 13 to 19 years of age. Youths who are experiencing new things in their lives, who are starting to make independent decisions, who are undergoing a process of change and who are daring for more without, at the same time, alienating their parents. ¨Dare for more¨ is a clear call daring them to get more out of life.
Problem	To strengthens Pepsis Dare For More positioning. Developed by BBDO Argentina, the concept Dare for More is currently being used by Pepsi Worldwide.
Medientyp	Fernsehen
Länge	20 seconds
Markt	Argentinien
Etatdirektor	Daniel Albamonte
Werbeleiter	Guillermo Beade
Texter	Luciano Bellelli
Account Executive	Lucas Calatayud
Art Director	Gustavo Chiocconi
Cutter	Cesar Custodio
Direktor Fotografie	Javier Juliá
Regisseur	Daniel Rosenfeld
Filmproduzent/Produzent	Sebastian Torrella
Agency Producer	Veronica Zeta
Produktionsfirma	Argentinacine
Post-Produktion	FX Iturmendi
Produktionsfirma	Pop Art/Arbol