Lenovo - "Tank"

Ogilvy Worldwide

Ogilvy Worldwide New York, Vereinigte Staaten von Amerika

7434

Marke: Lenovo
Länder: Vereinigte Staaten von Amerika

Werbende: Lenovo

Titel	Tank
Agentur	Ogilvy Worldwide
Kampagne	Best-Engineered - Lenovo
Werbende	Lenovo
Marke	Lenovo
Posted	Juli 2007
Produkt	ThinkPad
Geschäftsbereich	Computers, PDAs & Rechenmaschinen
Slogan	New World. New Thinking.
Story	The TANK ad was shot in the University of Marylands Neutral Buoyancy Research Facility, which is one of only 2 tanks used by NASA for space research. It simulates weightlessness, allowing scientists to engage in research dedicated to making it easier and safer to work in space. The tank contains 378 000 gallons of water. Its HUGE. The creative team was aided by the University of Maryland research faculty, including some PhDs at the university. The photographer and assistant had to get scuba certified and get a first aid qualification in order to be allowed to shoot in the tank.
Philosophie	This campaign is about making heroes of the people who design and create Lenovo products: the worlds best engineers. It is because of them that Lenovo ThinkPad has won more design awards than any other company.
Problem	The new world isnt being built by movie stars or football players, pop singers or supermodels. Its being built by scientists and researchers and engineers. Theyre the people who should be celebrated. The people who are really doing something to make our lives better.
Medientyp	Fernsehen
Länge	60 seconds
Group Creative Director	Tom Godici
Group Creative Director	Greg Ketchum
Stellvertretender Creative Director	Jocelyn Cleary
Texter	Jocelyn Cleary
Stellvertretender Creative Director	Michael Paterson
Art Director	Michael Paterson
Texter	Mark Girand
Art Director	Mitch Ratchik
Agency Producer	Elizabeth Lucas
Art Buyer	Elizabeth Lucas
Agency Producer	Patti McConnell
Agency Producer	Melissa Mapes
Fotograf	Christian Weber
Direktor Fotografie	Adolfo Doring
Cutter	Adam Liebowitz
Produktionsfirma	Proof Films