| Titel | Endless Commercial |
| Titel (Originalsprache) | O Filme Infinito |
| Agentur | Wieden + Kennedy |
| Kampagne | Endless Commercial |
| Werbende | Procter & Gamble |
| Marke | Old Spice |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 2 |
| Geschäftsbereich | Deodorants |
| Philosophie | Wieden + Kennedy São Paulo and Old Spice created the first endless spot of history: one commercial, inside another and another, that turns into an endless ad. The video will be on air for eternity at www.ocomercialinfinito.com.br. Ventured, the brand of deodorants, aired the film for 14 hours at Woohoo channel, becoming longest campaign in television history. The record-breaking granted the client and the agency into Guiness Book of Records. The film titled "O filme Infinito" (Endless commercial) features the participation of actor and brand ambassador Terry Crews and promises to make lots of laughs from viewers. In addition to the complete film, six drops were produced to support on digital channels and TV. A 2min version and 15 " were aired in different TV Channels. The campaign will be exported and replicated throughout Latin America and Mexico. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Mehr Informationen | www.ocomercialinfinito.com.br |
| Texter | Rafael Melo |
| Art Director | Felipe Paiva |
| Art Director | Jose Ferraz |
| Filmproduzent/Produzent | Regiani Pettinelli |
| Filmproduzent/Produzent | Fernanda Moura |
| Filmproduzent/Produzent | Jin Park |
| Executive Creative Director | Eduardo Lima |
| Executive Creative Director | Renato Simões |
| Creative Director | Bruno Oppido |
| Creative Director | Caio Mattoso |
| Creative Director | Rodrigo Mendes |
| Produzent Digital | Mauricio Junior |
| Produzent Digital | Ricardo Barbin |
| Art Supervisor | Bruno Oppido |
| Kundenbetreuer | Isabel Rudge |
| Kundenbetreuer | Bruno Capasso |
| Werbeleiter | Isabel Pimentel |
| Werbeleiter | Clarissa Cayedo |
| Werbeleiter | Vitor Fernandes |
| Werbeleiter | Alan Chernovetzky |
| Werbeleiter | Natalia Passarinho |
| Strategieplaner | Gui Pasculli |
| Strategieplaner | marcelo chabes |
| Strategieplaner | Thiago Luan |
| Strategieplaner | Henrique Kobayashi |
| Strategieplaner | Felipe Zyman Mídia |
| Strategieplaner | Caio Melo |
| Strategieplaner | Guilherme Salgueiro |
| Strategieplaner | Liese Lemee |
| Produktionsfirma | Conspiração Filmes |
| Regisseur | Fernando Nogari |
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