| Titel | Bracelets |
| Agentur | Duval Guillaume |
| Kampagne | Bracelets - MSF |
| Werbende | Médecins sans Frontières |
| Marke | Artsen Zonder Grenzen / Médecins Sans Frontières |
| Posted | Mai 2007 |
| Produkt | Human Aid |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Story | Raise empathy by spreading the measuring bracelet that is used by doctors to define a kids chances of surviving. |
| Philosophie | Create a hype around the MUAC* bracelets. These bracelets are used by the doctors on the field, in order to measure the degree of malnutrition. It is a very easy and rapid predictor of the risk of death. Its a system that is so simple, its almost shocking. One million MUAC* bracelets were spread at strategic spots around Belgium. They were attached to objects as wide as a malnourished childs upper arm: the leg of a chair, fencing, bicycle stands, childrens prams etc... |
| Problem | Build awareness of the malnutrition problem as it is still an issue today. Fundraising for the cause. |
| Ergebnis | Thanks to the campaign, MSF has received more than 1 million in donation. 325.000 euros are attributed to the above communication and 647.428 euros thanks to a mailing. |
| Medientyp | Case Study |
| Länge | |
| Markt | Belgien |
| Creative Director | Peter Ampe |
| Texter | Peter Ampe |
| Creative Director | Katrien Bottez |
| Art Director | Katrien Bottez |
| Creative Director | Xavier Bouillon |
| Art Director | Xavier Bouillon |
| Art Director | Alexander Cha'ban |
| Etatdirektor | Inez De Pooter |
| Texter | Tiny Nys |