| Titel | Football (40s) |
| Agentur | Above+Beyond |
| Kampagne | Bring the Game to Life |
| Werbende | Betway |
| Marke | Betway |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 8 |
| Geschäftsbereich | Lotterie & Glücksspiele |
| Story | The TV ad shows a Betway customer using the app on his mobile in everyday places such as at a train station and on a bus. The app transforms everything around him into the heightened reality of the world of football and he immediately feels he is drawn right into the heart of the action. |
| Medientyp | Fernsehen |
| Länge | |
| Produktionsfirma | Ridley Scott Creative Group |
| Redaktionsbüro | Final Cut |
| Werbeleiter | Anthony Werkman |
| Geschäftsführender Teilhaber | Nic Ost |
| Creative Director | David Billing |
| Stellvertretender Creative Director | Gareth Gray |
| Stellvertretender Creative Director | Sam Shepherd |
| Texter | Stuart Gittings |
| Art Director | Michaela Pannese |
| Etatdirektor | Nic Ost |
| Agency Producer | Christian Lobo |
| Regisseur | Robert Blishen |
| Filmproduzent/Produzent | Caspar Delaney |
| Cutter | Ben Harrex |
| Tonstudio | ENVY Advertising |
| Direktor Fotografie | Magni Agustsson |
| Medienagentur | Starcom MediaVest |
| Post-Produktion | Nineteentwenty |
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