Titel | A Mate Doesn’t Let A Mate Drink Drive |
Agentur | Y&R London |
Kampagne | A Mate Doesn’t Let A Mate Drink Drive |
Werbende | Department for Transport |
Marke | Department for Transport |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 3 |
Geschäftsbereich | Gemeinnützige Organisationen |
Slogan | A Mate Doesn’t Let A Mate Drink Drive |
Story | Y&R London has launched a new strategic direction and creative campaign for the Department for Transport’s THINK! drink drive activity which calls on mates to look after each other on a night out. The creative, breaking March 13, targets young men aged 17-24 with the line, “A Mate Doesn’t Let A Mate Drink Drive.” |
Medientyp | Fernsehen & Kino |
Länge | |
Chief Creative Officer | Jonathan Burley |
Creative Director | Jim Bolton |
Creative Teammitglied | Nina Beyers |
Creative Teammitglied | Tom Espezel-Bentley |
Creative Teammitglied | Sean Johnson |
Creative Teammitglied | Josh Pearce |