Martin Mercado
Chief Creative Officer at Mercado McCann
Buenos Aires, Argentinien
TitelDon't Watch Netflix (Film Case)
Agentur
Kampagne Don't Watch Netflix
Werbende Netflix, Inc.
Marke Netflix
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 3
Geschäftsbereich Online-Freizeit-Service
Story In Argentina, football is everything. We hacked the World Cup and became part of the conversation (which we weren't even supposed to be in) with a disruptive, bold and direct (well, kind of) message: we told them, anonymously, "No Mires Netflix" ("Don't watch Netflix"). Spoiler alert: they did watch us. A lot.
Medientyp Integrated Media/360 Activation
Länge
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Executive Creative Director
Executive Creative Director
Art Director
Art Director
Texter
Agency Producer
Etatdirektor

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