| Titel | Backbone |
| Agentur | Merkley+Partners |
| Kampagne | Reputation - SBC Communications |
| Werbende | SBC Communications |
| Marke | SBC |
| Posted | JunI 2002 |
| Geschäftsbereich | Telekommunikation |
| Slogan | A big company. A big responsibility. |
| Story | This spot celebrates SBC's size and scope. Youll see a communications tower, wires, underground cables, linemen (and women), communities sbc serves, people (with rolled up sleeves) at their work stations. Youll feel the grit and sweat of hard work. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Vereinigte Staaten von Amerika |
| Art Director | Steve Ohman |
| Texter | Harold Karp |
| Agency Producer | Rachel Novak |
| Regisseur | Bruce Dowad |
| Filmproduzent/Produzent | Jessica Cooper Carlson |
| Produktionsfirma | Bruce Dowad Associates, Inc. |
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