| Titel | Ping Pong |
| Titel (Originalsprache) | Mandrain |
| Agentur | Beijing Dentsu - Shanghai Branch |
| Kampagne | Ping Pong |
| Werbende | Shanghai Social Protection Bureau |
| Marke | Shanghai Governor |
| Posted | Februar 2006 |
| Produkt | Care of Growth |
| Geschäftsbereich | Dienste an Privatperson |
| Slogan | Open your heart, share the growth of joy! |
| Story | The Task: Since China has one child policy, most of the parents were spoiled their only child in a negative way. Such as knock up their child alone at home to avoid public activities which will cause Autism. |
| Philosophie | The Naked Idea: The game of ping-pong, which suppose has to play by two persons. A poor lonely kid can only play with his shadow on the wall, which blocks the communication and also the share of joy deep down childs heart. The shocking scene at the end is not only one child has this situation, on the other side of the wall there has more and more in order to call for parents attention on this serious matter. |
| Problem | The Promise: The ending super Open your heart, share the growth of joy! is encourage the child to break the wall in their heart and join social communitys activities. |
| Ergebnis | Educating parents to care their child of growth not only physically but also mentally healthy. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Markt | China |
| Executive Creative Director | Wendy Cheung |
| Agency Producer | Betty Yu |
| Art Director | Zhen Zhang |
| Filmproduzent/Produzent | Bin Zhang |
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ALLE SEHENHonghe-F1
- MARKE:
- Honghe
- AGENTUR:
- Beijing Dentsu - Shanghai Branch