| Titel | Neck Cracking – Starring Chiropractor Beau Hightower |
| Agentur | Forsman & Bodenfors Göteborg |
| Kampagne | Neck Cracking – Starring Chiropractor Beau Hightower |
| Werbende | Volvo Trucks |
| Marke | Volvo Trucks |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 9 |
| Geschäftsbereich | LKW, Pick-Ups |
| Story | To raise awareness of truck drivers health issues and to show that Volvo Trucks understand their everyday life on the road, Volvo Trucks hired a highly experienced and respected chiropractor, YouTube star Dr. Beau Hightower, to set up a mobile clinic at a busy truck stop in New Mexico.The campaign continues to adress the underlying truck drivers’ problems but we are also launching a new technology, which makes it easier to drive the truck. Volvo Dynamic Steering reduces muscular strain by up to 70%. |
| Medientyp | Fernsehen |
| Länge | |
| Creative Teammitglied | Mattias Berg |
| Creative Teammitglied | Maria Fridman |
| Creative Teammitglied | Bjorn Engstrom |
| Creative Teammitglied | Stefan Thomson |
| Produktionsfirma | BRF |
| Regisseur | Nils Toftenow |
| Regisseur | Mathias Rosberg |
| Fotograf | John Sterling Ruth |
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