| Titel | The Hitchhiker |
| Agentur | Leo Burnett Germany |
| Kampagne | The Hitchhiker |
| Werbende | Optician Berhard |
| Marke | Berhard |
| Posted | Dezember 1999 |
| Produkt | Glasses, Contact lenses |
| Geschäftsbereich | Optiker |
| Story | A hitchhiker stands at the side of the autobahn holding a cardboard sign announcing his destination. The text on the sign is out of focus. Same problem with a second hitchhiker standing some yards further down the road. Then, just before the autobahn a third hitchhiker holds a clearly visible sign announcing Bernhard Opticians and its address. |
| Medientyp | Andere |
| Markt | Deutschland |
| Creative Director | Christoph Barth |
| Texter | Victor Rodriguez |
| Art Director | Alexandra Schneider |
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