| Titel | The power of one |
| Agentur | TEQUILA\IRELAND |
| Kampagne | The power of one - The Department of Communication |
| Werbende | The Department of Communications, Energy & Natural |
| Marke | Power of One |
| Posted | Mai 2008 |
| Geschäftsbereich | Energieerzeugung, Rohstoffe und Mineralien |
| Slogan | At the end of the day It's good to switch off. |
| Story | Our challenge was to enhance the strong will on the part of the people of Ireland to act on the energy issue, and turn this into real and measurable change. |
| Problem | Building awareness on types of sources of energy their costs and environmental impacts. Raising awareness of the impact that inefficient energy use has on driving up costs and economic and environmental impacts. Inform and empower home, business and sectoral users on best practice energy savings. Complement existing programmes. Create strong and relevant partnerships |
| Medientyp | Presse & Publikationen |
| Art Director | Peter Fary |
| Texter | Martin Cowman |
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