Eleme - "Edible Chopsticks"

FRED & FARID Shanghai

FRED & FARID Shanghai Shanghai, China

Awards

12587

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Eleme
Länder: China

Werbende: Alibaba

Titel	Edible Chopsticks
Brief	Disposable chopsticks endanger our health (as they're whitened with chemicals), and nature (due to deforestation). And for what? A single use of 25 minutes on average, before being thrown away. So why are people still using them? Because there is no alternative, obviously. In fact there is. Introducing Edible Chopsticks: chopsticks you can actually eat.
Agentur	FRED & FARID Shanghai
Kampagne	Edible Chopsticks
Werbende	Alibaba
Marke	Eleme
Posted	August 2018
Geschäftsbereich	Einzelhandel, Vertrieb & Gastättengewerbe
Story	Every year, 80 billion pairs of disposable chopsticks are produced in China, which are only used once, for an average lifetime span of 25 minutes and then discarded.;It’s the equivalent of 3.8 million trees, the country already suffers from serious deforestation, only 3.34% of China’s forests remain intact, according to Greenpeace.;Safety is another worry, as many chopsticks are whitened with chemicals like hydrogen peroxide, paraffin, and sulfur dioxide, which can lead to respiratory disorder, gallstones, cancer...;Eleme, China’s leading food delivery platform (holding more than 55% of market share), processes alone around 15 million orders a day. That’s a lot of chopsticks that are going straight into the trash, or left sitting in a corner, unused and forgotten.;As part of their Relab program (‘Reduce, Reuse, Recycle’ actions), Eleme introduced Edible Chopsticks,that you can actually eat. It’s as solid and precise than normal chopsticks, but it’s completely sustainable.;Brief Explanation;Edible Chopsticks is made of wheat flour blended with icing sugar, milk powder, butter and water without preservatives. Edible chopsticks are made in three different flavors: Original Wheat, Matcha, and Purple Sweet Potato. Our product also has a long shelf life of more than 10 months, and if you don’t want to eat it, you can just throw it away, it decomposes within a week.;Our packaging is made from 100%-recycled paper, it’s completely sustainable. We wanted our design to be as appealing as a candy bar, bright, colorful, and mouth-watering.;Eleme already partnered with 43 major restaurants chains* in the country, spreading our Edible chopsticks. Within a week, 250 000 pairs have been spread out. And it’s only the beginning, since Eleme will progressively announce new restaurants’ partnerships in the coming weeks.
Medientyp	Case Study
Länge	121 seconds
Chief Creative Officer	Fred & Farid
Creative Director	Adrien Goris
Executive Creative Director	Feng Huang
Texter	Adrien Goris
Texter	Marie Dutech
Texter	Léo Michel
Texter	Mentos Feng
Texter	Di Ye
Art Director	Adrien Goris
Art Director	Uty Chen
Art Director	Antoine Robin
Art Director	Chen Xi
Account Supervisor	Feng Huang
Account Supervisor	Qiongyou Zhang
Account Supervisor	Blair Wang
Regisseur	Leo Liu
Agency Producer	Charles Renard
Agency Producer	Zhejun Li
Strategist	Steven Ma
Strategist	Wang Cai Wei
Direktor Fotografie	Leo Liu
Direktor Fotografie	Vincent Arassus
Chief Creative Officers	Fred & Farid
Executive Creative Director/Agency Supervisor	Feng Huang
Creative Director/Copywriter/Art director	Adrien Goris
Copywriter	Marie Dutech
Copywriter	LÃ©o Michel
Copywriter	Mentos Feng
Copywriter	Di Ye
Art Director	Uty Chen
Art Director	Antoine Robin
Art Director	Chen Xi
Brand Supervisor	Songqian Wu
Brand Supervisor	Yijun Wang
Brand Supervisor	He Li
Agency Supervisor	Qiongyou Zhang
Agency Supervisor	Blair Wang
Agency Producer	Charles Renard
Agency Producer	Zhejun Li
Production Team	Leo Liu
Production Team	Vincent Arassus
Brand Strategist	Steven Ma
Brand Strategist	Wang Cai Wei
Entrant Company	FF SHANGHAI
Idea Creation	FF SHANGHAI
Production	FF SHANGHAI
PR	FF SHANGHAI
Media Placement	FF SHANGHAI
Additional Company	ELEME