Longchamp - "“It is not a bag. It is Le Pliage Re-Play.”"

FRED & FARID Paris

FRED & FARID Paris Paris, Frankreich

1367

Titel	“It is not a bag. It is Le Pliage Re-Play.”
Brief	Inspired by Longchamp’s ongoing sustainable production initiative, the film is a reimagination of the upcycling process used in Longchamp ateliers. Cheerfully celebrating the innovative creation of the new Le Pliage Re-Play, two friends playfully unspool the ends of fabric rolls to craft their own dance partners, who conveniently hold the womens’ Longchamp bags. An interactive display of fashion and function, “Replay” is an ode to Longchamp’s rich history of authenticity and bold creativity.
Agentur	FRED & FARID Paris
Kampagne	It is not a bag. It is Le Pliage®️
Werbende	Longchamp
Marke	Longchamp
Posted	November 2022
Geschäftsbereich	Mode, Kleidung & Schuhe
Story	Longchamp’s Le Pliage bag has held its iconic status for decades due to its timeless style and luxury craftsmanship. But as the world shifts toward an eco-forward future, more shoppers are prioritizing sustainable production and visibility over blind purchasing. To appeal to these conscious consumers, Longchamp needed to capitalize on their luxury status while creating a bag that embraces this new customer desire.
Medientyp	Fernsehen & Kino
Chief Creative Officer	Fred & Farid
Geschäftsführer	Séverine Autret
Creative Director	Chelsea Steiger
Texter	Ciana Alessi
Account Executive	Charlotte Dacier
Agency Producer	Agnès Bouille
Produktionsfirma	Studio Sander Plug
Regisseur	Sander Plug
Fotograf	Sander Plug
Filmproduzent/Produzent	Maarten le Roy
Ausstattung/Styling	Thomas Vermeer