| Titel | TNF10000 Reasons to Get Back to Trail |
| Agentur | FRED & FARID Shanghai |
| Kampagne | TNF10000 Reasons to Get Back to Trail |
| Werbende | The North Face |
| Marke | The North Face |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 7 |
| Geschäftsbereich | Sportbekleidung |
| Problem | THE NORTH FACE and FRED & FARID Shanghai use AI's Potential to turn 100 reasons into 10 000 ones to go back to trail Shanghai, China - Following a challenging period, Shanghai sought to reclaim its vitality after lingering trauma confined millions to their homes, isolating them from nature's beauty. In response, The North Face and FRED & FARID Shanghai launched "TNF10000 Reasons to Get Back to Trail," a campaign aimed at reigniting the spirit of outdoor exploration. Leveraging ChatGPT and Midjourney, the campaign generates 10,000 reasons to hit the trail, sparking a widespread desire to reconnect with nature. As the nation emerges from lockdown in early 2023, FRED & FARID Shanghai and The North Face have successfully launched "TNF100 Reasons to get back to trail" campaign to promote TNF100, the iconic 100km ultra trail race, after a 3-year hiatus. The campaign used a captivating 5-minute film, a massive billboard in the heart of Shanghai, and a series of posters to encourage people to venture outdoors and embrace the natural world. In response to the campaign, thousands of Chinese enthusiasts shared their own personal reasons for hitting the trails. But to further fuel this spirit of exploration, The North Face and FRED & FARID Shanghai asked, "How much further can we go?". |
| Medientyp | Internet-Film |
| Länge | |
| Chief Creative Officer | Fred & Farid |
| Executive Creative Director | Feng Huang |
| Group Creative Director | Adrien Goris |
| Leiter Creative Group | Billy Liao |
| Art Director | Billy Liao |
| Agency supervisor | Paul Lin |
| Agency supervisor | Quinn Jiang |
| Agency supervisor | Jenny Wei |
| Agency Producer | Charles Renard |
| Produzent | Charles Renard |
| Texter | Peilin Guo |
| Texter | Miranda Han |
| Executive Producer | Charles Renard |
| Cutter | Kai Yuan |
| Tonstudio | Ker Sound |
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