UnionPay - "We love to be accepted"

Saatchi & Saatchi

Saatchi & Saatchi Madrid, Spanien

3381

Titel	We love to be accepted
Agentur	Saatchi & Saatchi
Kampagne	Accepted
Werbende	UnionPay International
Marke	UnionPay
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 4
Geschäftsbereich	Kreditkarten
Slogan	We love to be accepted
Story	'We love to be accepted' is based on the idea that we all like to feel accepted and be part of this world: an inclusive and vital message that positions and provides emotional content to a global brand in a global world. A message that celebrates diversity, whether you are as you are, wherever you go, think as you think and whatever way you decide to live your life, you are accepted. To reflect this idea, the campaign is starring by people of all kinds and uses codes based on the simplicity and strength of the messages in a current way.
Medientyp	Fernsehen
Länge	28 seconds
Sound Company / Music Company	La Panadería
Business-Manager	Josefa Ruiz
Head of Iberian markets	Luis García Cristóbal
Creative General Manager	Andrés Martínez
Creative Director	DAVID PASCUAL
Creative Director	Miguel Provencio
Art Director	José Arroyo
Art Director	Rubén Caja
Texter	Camilo Collado
Texter	Marina Santa-Cruz
Direktor Kundenservice	Loreto Pérez
Etatdirektor	Sandra Tranche
Account Executive	Anna Fanlo
Produktionsfirma	Garage Films
Executie Producer	Luciano Firmo
Produzent	Marina Brément
Regisseur	NYSU
Post-Produktion	Fake Studio
Medienagentur	M&C Saatchi
Media Planning Director	Rocío Díaz
Media planning Supervisor	Alejandro Ruiz
Medienplaner	Miryam Adalid