HSBC - "The Museum of Procrastination"

J. Walter Thompson London

J. Walter Thompson London London, Großbritannien

18562

Marke: HSBC
Länder: Großbritannien

Werbende: HSBC

Titel	The Museum of Procrastination
Agentur	J. Walter Thompson London
Kampagne	Supporting Human Ambition
Werbende	HSBC
Marke	HSBC
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 11
Geschäftsbereich	Bank Services, Börsenmakler
Story	The light-hearted and playful film features a group of people being shown round the awe-inspiring ‘The Museum of Procrastination’ by a charismatic guide. It is a strange place of wondrous rooms and magical displays, symbolising good intentions that were never realised. From unused gym membership cards and unfinished novels, to musical instruments barely played. The Museum stands as a testament to all those pursuits, ideas and inventions that were never explored, or never given the chance of coming to fruition. The focus of the film is on a young woman, Ellie, who after being guided round the Museum has a moment of reflection about the ambitions she never pursued. From the dream-like museum we suddenly cut to her at her desk at home seemingly inspired, she picks a previously discarded idea out of the waste paper bin, as if about to start turning her dreams into reality.
Medientyp	Fernsehen & Kino
Länge	60 seconds
Ton	750mph
Werbeleiter	Andrea Newman
Werbeleiter	Hamish Goulding
Werbeleiter	Brianna Davis
Creative Director	Axel Chaldecott
Creative Teammitglied	Richard Hol
Etat-Planer	Rob Alexander
Kaufmännischer Geschäftsführer	Luke Kenny
Etatdirektor	Charlie Martyn
Kundenbetreuer	Gemma Swinglehurst
Agency Producer	Doug Wade
Assistant Agency Producer	Eleanor-Rose Stamp
Regisseur	Traktor
Produktionsfirma	Traktor
Cutter	Edward Line
Ton	Sam Ashwell
Global Director in Charge	Joseph Petyan