Titel | Celebration |
Agentur | Y&R London |
Kampagne | Celebration |
Werbende | Warburton's |
Marke | Warburtons |
Datum der ersten Ausstrahlung/Veröffentlichung | 2011 / 3 |
Geschäftsbereich | Kekse, Brot, Knäckebrot |
Slogan | We care because our name's on it. |
Story | The TV campaign shows an ordinary working day at the Warburton's factory. Yet, when the 1 million loaf comes to the end of the factory conveyor belt the family of employees burst into a roar of celebration with laughter, music, balloons and hugging...only to find that when everyone regains their composure and the 1 millionth and one load is made the same excitement is triggered, exuding the depth of passion and care that goes behind each loaf. |
Philosophie | The epic 60” TV and cinema campaign shows an ordinary working day at the Warburton’s factory. Yet, when the 1 millionth loaf comes to the end of the factory conveyor belt the family of employees burst into a roar of celebration with laughter, music, balloons and hugging… only to find that when everyone regains their composure and the 1 millionth and one loaf is made the same excitement is triggered, exuding the depth of passion and care that goes behind each loaf. The film ends with the new campaign line “Warburtons. We care because our name’s on it” showcasing that it is the people behind the bread that guarantee its quality. |
Medientyp | Fernsehen |
Produktionsfirma | Gorgeous Enterprises |
Audio-Postproduktion | Grand Central Recording Studios |
Kundenbetreuer | Josh Harris |
Etat-Planer | Neasa Cunniffe |
Etat-Planer | Liz Wolstenholme |
Etat-Planer | Ben Kay |
Art Director | David Godfree |
Texter | Mark Waldron |
Creative Director | Mark Roalfe |
Werbeleiter | Jane Sutton |
Werbeleiter | Kate Freeman |
Werbeleiter | Richard Hayes |
Business Director | Nick Fokes |
Agency Producer | Jody Allison |
Regisseur | Vince Squibb |
Cutter | Paul Watts |
Redaktionsbüro | The Quarry |
Post-Produktion | The Mill London |
Post-Produktion | Liz Brown |