Titel | VHI Blue September |
Agentur | Publicis Dublin |
Kampagne | VHI Blue September |
Werbende | VHI Healthcare |
Marke | VHI Healthcare |
Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 9 |
Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
Story | Blue September, the men's cancer charity, kicks off its second year advertising in Ireland with a fully integrated and interactive awareness and donation-driving campaign. Centred around a bespoke 'Keepy Uppy' online game, the ads urge the public to 'keep up the fight against menâs cancer' by playing the game, making a donation and challenging friends to do the same through social media. The game itself is at blueseptember.ie and the campaign from Publicis, Dublin is in association with Vhi Healthcare. |
Medientyp | Internet-Film |
Länge | |
Regisseur | Damien O Donnell |
Creative Director | Ger Roe |
Art Director | Ger Roe |
Texter | Rachel Carey |
Produzent | Anne Marie Curran |
Produzent | Russell Curran |
Group Account Director | Geraldine Jones |
Agency Producer | Niamh Skelly |
Post-Produktion | Screen Scene |
Kundenbetreuer | Eibhín Mc Loughlin |
Kreative Technologie | Shane Casey |
Account Executive | Ian Hollinshead |