Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V. - "Saved Memories"

Serviceplan Germany

Serviceplan Germany Munich, Deutschland

Awards

1621

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V.
Länder: Deutschland

Werbende: Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V.

Titel	Saved Memories
Brief	Many trans people find it too painful to look at their childhood photographs. Childhood pictures can trigger gender dysphoria, a condition where people feel their body does not align with their true gender identity. As a result, old photographs stay packed away. The SAVED MEMORIES PROJECT is a creative community supporting trans people in recovering lost childhood memories with the help of Artificial Intelligence. Childhood photographs are scanned and then transformed with AI to align the images with the person's true gender identity. At the heart of the project is a documentary short film where three inspiring trans influencers tell their stories and unpack their old photos to have these moments reimagined with AI. The call-to-action drives people to saved-memories.org, where they find detailed tutorials by project AI artist Jacque Alomo that show them how to transform their own images or those of a loved one.
Agentur	Serviceplan Germany
Kampagne	Saved Memories
Werbende	Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V.
Marke	Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V.
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 5
Geschäftsbereich	Karitative, Ehrenamtliche Organisationen
Story	Many Trans people report that they cannot look at their childhood photos after a successful transition: "Saved Memories" transforms childhoood pictures to reflect the person’s true gender identity using artificial intelligence
Medientyp	Case Study
Länge	120 seconds
Tonstudio	Not a Machine Berlin
Produktionsfirma	Not a Machine Berlin
Post	Marla Grading
Produktion	Marla Grading
Global Chief Creative Officer	Alex Schill
Geschäftsführer	Myles Lord
General Manager	Maximilian Florian Schöngen
Redaktionsbüro	Moritz Scharl
Chief Creative Officer	Till Diestel
Executive Creative Director	Jan Lucas
Creative Director	Frauke Ehlers
Art Director	Katrin Burkhardt
Art Director	Elisabeth (Lana) Kari
Art Director	Alexandre Levesque
Agency Producer	Josephine Rügge
Regisseur	Sarah Fürstenberg
General Manager	Eva Sophie Vogelgesang