| Titel | Contemporary Beauty Ideal |
| Agentur | Ogilvy Germany |
| Kampagne | Anorexia Painting - ANAD |
| Werbende | National Association Of Anorexia Nervosa And Associated |
| Marke | ANAD |
| Posted | JunI 2009 |
| Produkt | Eating Disorder Awareness |
| Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
| Philosophie | To demonstrate the unhealthy beauty ideals promoted by the media and fashion industry we re-painted world famous masterpieces. These paintings were then displayed in fine art museums - exactly where visitors would expect to see manifestations of true beauty. |
| Problem | ANAD is a pro bono organisation that educates the public about the dangers of anorexia. They asked us to help them raise money and awareness. |
| Ergebnis | This shocking sight generated enormous interest, which spread via word of mouth and numerous articles in major national newspapers. |
| Medientyp | Case Study |
| Länge | |
| Executive Creative Director | Stephan Vogel |
| Executive Creative Director | Christian Mommertz |
| Art Director | Sabina Hesse |
| Texter | Sabina Hesse |
| Art Director | Albert Chan |
| Texter | Albert Chan |
| Worldwide Chief Creative Officer | Tham Khai Meng |
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