Titel | Raw Materials |
Agentur | Philipp und Keuntje GmbH |
Kampagne | Raw Materials - Tetrapak |
Werbende | Tetra Pak International S.A. |
Marke | Tetra pak |
Posted | Dezember 2009 |
Geschäftsbereich | Fabrikationen |
Philosophie | CONCEPT An unusual spokesperson, a rabbit called Bob, explains how Tetra Pak drinks cartons are environmentally friendly. He uses a humorous approach to describe the advantages of sustainable raw materials using, as examples, grain, wool and Tetra Pak cartons, which are produced from wood and therefore make a significant contribution to protecting the environment. The logical message is: its only got a future if itll grow back. COMMUNICATION MEDIUM A hybrid animation commercial. Carefully handcrafted sets were filmed using stop-motion technology and then combined with computer-animated characters. TARGET AUDIENCE End consumers, users of drinks cartons, etc. |
Problem | To explain to TV viewers in an entertaining way that Tetra Pak drinks cartons are produced from sustainable raw materials, making them exceptionally environmentally friendly. |
Medientyp | Fernsehen |
Markt | Deutschland |
Werbeleiter | Tanja Kiebert |
Werbeleiter | Ludwig Venhaus |
Produktionsfirma | Bent Image Lab |
Creative Director | Diether Kerner |
Creative Director | Jo Marie Farwick |
Art Director | Sönke Schmidt |
Art Director | Rouven Steiman |
Art Director | Kaloyan Yanev |
Art Director | Alexander Norvilas |
Texter | Daniel Hoffmann |
Texter | René Ewert |
Texter | Dennis Krumbe |
Agency Producer | Axel Leyck |
Kundenbetreuer | Nina-Sophie Scheller |
Kundenbetreuer | Steffen Schwab |
Regisseur | Rob Shaw |
Filmproduzent/Produzent | Kara Place |
Filmproduzent/Produzent | Ray Di Carlo |