MADD - "Ryan"

Juniper Park\TBWA

Juniper Park\TBWA Toronto, Kanada

4432

Titel	Ryan
Agentur	Juniper Park\TBWA
Kampagne	Campaign 911 - MADD
Werbende	Mothers Against Drunk Driving
Marke	MADD
Posted	Januar 2010
Geschäftsbereich	Verkehrssicherheit
Slogan	Help us keep them off the road.
Story	MADD Canada has launched Campaign 911 - a nation-wide campaign designed to encourage and empower the Canadian public to call 911 to report suspected impaired drivers.
Philosophie	To raise awareness for Campaign 911 and to stress how important it is that people call to report impaired drivers, we created a talk show were so-called impaired driving experts could share their theories about how they beat the system. The ads culminate by reminding the audience there are a lot of idiots out there and ask them to help us keep them off the road by calling 911.
Problem	There have always been those who believe that they can get away with driving impaired. But even more dangerous are those who share their theories about how to drive impaired at parties, gatherings, and, more recently online.
Medientyp	Fernsehen
Länge	60 seconds
Markt	Kanada
Tonstudio	Vapor Music Group
Produktionsfirma	Vapor Music Group
Executive Creative Director	Anthony Wolch
Creative Director	James Ansley
Art Director	Denise Cole
Texter	James Ansley
Regisseur	Adam Massey
Produktionsfirma	Holiday Films
Etatdirektor	Helen Winfield
Agency Producer	Nadya MacNeil
Redaktionsbüro	Films Traffik