| Titel | Futures |
| Agentur | Wieden+Kennedy |
| Kampagne | Why let drink decide - COI |
| Werbende | Central Office of Information |
| Marke | Department for Children, Schools & Families |
| Posted | Januar 2010 |
| Geschäftsbereich | Rotes Kreuz, öffentliche Beratungsstellen (Drogen/Alkoholismus/Rauchen/Aids) |
| Problem | The DCSF (Department for Children, Schools & Families) is launching its first advertising campaign that aims to influence the attitudes and behaviour of children, young people and their parents and carers about alcohol. The purpose of the DCSF is to make England the best place in the world for children and young people to grow up, and their aim as set out in the Youth Action Plan is for all young people in England to grow up to have a safe and sensible relationship with alcohol |
| Medientyp | Fernsehen |
| Markt | Großbritannien |
| Ton | Wave Studios |
| Executive Creative Director | Tony Davidson |
| Executive Creative Director | Kim Papworth |
| Creative Teammitglied | Paul Jordan |
| Creative Teammitglied | Angus Macadam |
| Regisseur | Walter Stern |
| Produktionsfirma | Academy Films |
| Produzent | Lucy Gossage |
| Etatdirektor | Emma Marsland |
| Cutter | Sam Rice-Edwards |
| Post-Produktion | The Mill London |
| Ton | Parv Thind |
| Werbeleiter | Ben Catford |
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