| Titel | Breakfast |
| Agentur | Y&R London |
| Kampagne | Breakfast |
| Werbende | Warburtons Limited |
| Marke | Warburtons |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 2 |
| Geschäftsbereich | Kekse, Brot, Knäckebrot |
| Philosophie | The campaign highlights breakfast as a priority meal and demonstrates the important role Warburtons bakery plays within it. Showcasing a range of products, we see consumers enjoying Warburtons products for breakfast that are then attracted to an advert in the paper / on radio. Something triggers their interest and we see our hero cast, joined by a cast of hundreds in a race to the Bakery to apply to become an official Warburtons Taste Tester – an opportunity that may become a reality for a few lucky people. |
| Medientyp | Fernsehen |
| Post-Produktion | MPC LDN |
| Etat-Planer | Saul Betmead |
| Etat-Planer | Neasa Cunniffe |
| Art Director | Jamie Starbuck |
| Texter | Martin Mcallister |
| Creative Director | Mark Roalfe |
| Werbeleiter | Jane Sutton |
| Werbeleiter | Megan Harrison |
| Werbeleiter | Richard Hayes |
| Business Director | Nick Fokes |
| Etatdirektor | Josh Harris |
| Agency Producer | Jennifer Fewster |
| Produktionsfirma | Smuggler |
| Regisseur | Jamie Rafn |
| Cutter | Tim Hardy |
| Redaktionsbüro | Stitch |
| Post-Produktion | Paul Branch |
| Audio-Postproduktion | The Audio Factory |
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