| Titel | Hangman's noose |
| Agentur | FCB Shimoni Finkelstein Barki |
| Kampagne | Elderly Suicide - Adam LeAdam |
| Werbende | Adam LeAdam |
| Marke | Adam LeAdam |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2009 / 12 |
| Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
| Slogan | Over 50% of all suicides are committed by senior citizens |
| Medientyp | Presse & Publikationen |
| Executive Creative Director | Kobi Barki |
| Texter | Kobi Barki |
| Creative Director | Ori Ganot |
| Art Director | Eldad Levi |
| Fotograf | Menachem Reiss |