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Matt Syberg-Olsen
Matt Syberg-Olsen
VP, Creative Director at J. Walter Thompson Chicago
Toronto, Kanada
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TitelGlobe
Agentur
Kampagne Think Blue
Werbende Volkswagen
Marke Volkswagen
Datum der ersten Ausstrahlung/Veröffentlichung 2011 / 4
Geschäftsbereich Firmens-/Institutionnelle Kommunikation
Slogan Think Blue
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Philosophie "Globe", a 30-second television ad featuring a slowly inflating globe, culminates with the message that "By checking our tire pressure regularly, we could save 24 million litres of gasoline a day." The ad is just one part of the Volkswagen’s Worldwide "Think Blue" program, which is based on the notion that environmental protection and automotive progress should go hand-in-hand.
"Think Blue" represents a major marketing effort from Volkswagen’s head office in Wolfsburg, Germany. The program is new to Canada, but is gaining momentum through touch-screen displays at auto shows, www.vw.ca/thinkblue, and the debut of the 30-second "Globe" spot.
 
On the engineering front, Volkswagen has introduced a number of innovations to their vehicles under the umbrella of "BlueMotion Technologies", the goal of which is to cost-effectively reduce CO2 emissions and pollutants. Worldwide, Volkswagen currently has over 40 models with maximum CO2 emissions of 140g per km.
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