California Lottery - "Sir Lucky Pants"

David&Goliath

David&Goliath El Segundo, Vereinigte Staaten von Amerika

16472

Marke: California Lottery
Länder: Vereinigte Staaten von Amerika

Werbende: California State Lottery

Titel	Sir Lucky Pants
Agentur	David&Goliath
Kampagne	SuperLotto Plus
Werbende	California State Lottery
Marke	California Lottery
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 1
Geschäftsbereich	Lotterie & Glücksspiele
Story	Created by longtime agency-of-record David&Goliath, the tongue in cheek campaign uses the three-letter acronym “SLP” to highlight the endless possibilities of winning millions from playing SuperLotto Plus, which has an average jackpot of $27MM. Acronyms and shorthand are everywhere these days. From text messages to social media, we’re constantly communicating more with less. To that end, in the :30 spot, "Sir Lucky Pants", we see SLP winnings come to life in some outrageous ways. From Super Large Portraits and Saucy Lobster Platters to Swanky Little Pads, the possibilities of what you, “Sir Lucky Pants,” can do with the millions you win with SuperLotto Plus are all humorously depicted by the letters S, L and P.
Medientyp	Fernsehen
Länge	30 seconds
Chairman	David Angelo
Chief Creative Officer	Bobby Pearce
Creative Director	Greg Buri
Texter	Joe Shaner
Art Director	Shaun Wright
Filmproduzent/Produzent	Katie Lambrecht
Filmproduzent/Produzent	Dustin Oliver
Produktionsfirma	Caviar
Regisseur	Los Pérez
Direktor Fotografie	Alejandro Martinez
Executive Producer	Michael Sagol
Executive Producer	Jasper Thomlinson
Executive Producer	Kim Dellara
Produktionsleitung	Casey Wooden
Herstellungsleiter	Richard Weager
Redaktionsbüro	Spinach
Cutter	Edward Line
Assistenzredakteur	Eddie Mikasa
Executive Producer	Jonathan Carpio
Filmproduzent/Produzent	Patricia Gushikuma
Filmproduzent/Produzent	Rachel Celotto
Filmübertragung	Company 3
Kolorist	Dave Hussey
Spezialeffekte	Method Studios
Flame Artist	Mark Renton
Executive Producer	Robert Owens
Filmproduzent/Produzent	Julia Paskert
Musik	Barking Owl
Creative Director	Kelly Bayett
Filmproduzent/Produzent	Ashley Benton
Mix Company	Lime Studios
Mix	Mark Meyuhas
Filmproduzent/Produzent	Susie Boyajan