| Titel | Selinah |
| Agentur | Ogilvy South Africa |
| Kampagne | Selinah - Topsy Foundation |
| Werbende | Topsy Foundation |
| Marke | Topsy Foundation |
| Posted | März 2010 |
| Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
| Slogan | Help us provide us the treatment that can give someone a second chance |
| Philosophie | The aim for Ogilvy Johannesburg was to capture something that really happened, unenhanced by any cinematic or post production manipulation. We found a real aids sufferer who was on deaths door and recorded her recovery day by day once she started the medication from Topsy. To achieve that we rigged the camera in the ceiling and filmed Selinah every day for 1 hour, editing her 90 day recovery into a 95 second spot.Selinah is alive and well today, unrecognisable from the woman we first met. |
| Medientyp | Fernsehen |
| Markt | Südafrika |
| Produktionsfirma | Egg Films |
| Regisseur | Kim Geldenhuys |
| Creative Director | Fran Luckin |
| Creative Director | bridget johnson |
| Texter | Stephanie Van Niekerk |
| Art Director | Robyn Bergmann |
| Direktor Fotografie | Kim Geldenhuys |
| Agency Producer | Lisa Wides |
| Produzent | Kerry Hosford |
| Produzent | Rozanne Rocha-Gray |
| Ton | Leah Siegel |
| Ton | Human |
| Worldwide Chief Creative Officer | Tham Khai Meng |
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