The Salvation Army - "Unwanted Gifts"

WMcCann

WMcCann São Paulo, Brasilien

8003

Marke: The Salvation Army
Länder: Brasilien

Werbende: The Salvation Army

Titel	Unwanted Gifts
Agentur	WMcCann
Kampagne	Unwanted Gifts
Werbende	The Salvation Army
Marke	The Salvation Army
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 4
Geschäftsbereich	Gemeinnützige Organisationen
Philosophie	A provocative new campaign for The Salvation Army of Brazil uses humor to drive donations instead of the usual emotional, heart-tugging approach. The new campaign, “Unwanted Gifts,” created by the advertising agency WMcCann Brazil, uses colorful and exaggerated illustrations of international politicians, such as Donald Trump and Kim Jong-Un, to show that what may not fit some, may be perfectly useful to others. Print ads feature a Donald Trump figure receiving a Mexican hat and Kim Jong-Un receiving an “I Love NY” T-Shirt. Both ads carry the tagline,“It may not be perfect for you, but it’s perfect for us.” The online film/TV commercial takes a much different narrative but arrives at the same conclusion about unwanted objects having value for the Salvation Army. The bizarrely humorous film features a plaid family in a plaid environment exchanging plaid gifts, but the daughter receives a shocking, polka-dot shirt – perfect for a donation to the Salvation Army.
Medientyp	Fernsehen
Länge	30 seconds
CCO	Hugo Rodrigues
CCO	André Marques
Creative Director	Eiji Kozaka
Creative Director	Marcelo Conde
Creative	Eduardo Ferraz
Creative	Gustavo Giorelli
Account	Ana Helena Coutinho
Account	Vivian Cecchi
Account	Vitória Carvalho
Account	Andressa Moro
Projects	Jaqueline Travaglin
Projects	Denise Kotsubo
Projects	Priscila Andrade
Production	Julia Seligmann
Production	Viviane Guedes
Production company	Cine Cinematografica
Director	La Sangre
Director of Photography	Daniel Belinky
Art Director	Débora Pascotto
Executive production	Raul Doria
Executive production	Federico Calabia
Cutter	Lucas Camara
Kundenbetreuer	Victoria Scaff
Kundenbetreuer	Leticia Baptista
Post Production	Cine X
Illustrator	Estúdio Ícone
Illustrator	Eduardo Ferraz
Illustrator	André Dedos
Illustrator	Nervo Coletivo
Soundtrack	Cabaret
Musical Production	Ângelo Colasanti
Sonoplasty	Ângelo Colasanti
Bandmaster	Ângelo Colasanti
Mixing	Gab Scatolin
Account manager	Ingrid Lopes
Coordination	Verusca Garcia
Coordination	Nicole Bonnet
Client approval	Adalberto Malva
Client approval	Tiago Mendes
Client approval	Karen Suto