United For Healthier Kids - "Tummyfish"

Ogilvy UAE

Ogilvy UAE Dubai, Vereinigte Arabische Emirate

Awards

7419

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: United For Healthier Kids
Länder: Vereinigte Arabische Emirate

Werbende: United For Healthier Kids

Titel	Tummyfish
Agentur	Ogilvy UAE
Kampagne	Tummyfish
Werbende	United For Healthier Kids
Marke	United For Healthier Kids
Datum der ersten Ausstrahlung/Veröffentlichung	2016
Geschäftsbereich	Öffentliche Sicherheit & Gesundheit
Story	Kids love sugary drinks, but think water is boring. As a result, 1 in 4 kids suffer from health issues as they're often dehydrated. So in order to help kids live happier and healthier lives we created Tummyfish, a cute little friend that lives in children's tummies, which they need to care for by drinking plenty of water every day. We produced a colorful storybook telling the tale of the first Tummyfish and how she fled scary seas, seeking refuge in a little boy's tummy after being accidentally drunk in a glass of water. The book supported an app which allowed parents to introduce kids to their very own Tummyfish with a simple camera trick. Kids who improved their drinking habits were rewarded with unlockable toys and mini-games for their Tummyfish, while parents were able to encourage their kids' progress and monitor positive behavior change with daily reminders and statistics.
Medientyp	Anwendungen
Länge	96 seconds
Mehr Informationen	https://goo.gl/mJFkbt
Digital Production	Media.Monks
Executive Creative Director	Ramzi Moutran
Executive Creative Director	Will Rust
Creative Director	Logan Allanson
Stellvertretender Creative Director	Dylan Kidson
Leiter Creative Group	Gary Rolf
Art Director	Maram Ashour
Art Director	Naz Yunt
Texter	Waleed Bachnak
Etatdirektor	Fadia Al Dandachi
Account Executive	Mike Nawfal