Optic 2000 x Association Valentin Haüy - "As far as the eye can see (en)"

AUSTRALIEGAD

AUSTRALIEGAD Paris, Frankreich

Awards

541

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Optic 2000 x Association Valentin Haüy
Länder: Frankreich

Werbende: Optic 2000

Titel	As far as the eye can see (en)
Brief	Being visually impaired doesn’t in any way stop somebody from taking part in artistic or creative projects. Thanks to this conviction, an unusual concept was brought to life. The very first exhibition of photos entirely conceived by partially sighted people. An exhibition that could overturn the stereotypes surrounding the visually disabled.
Agentur	AUSTRALIEGAD
Kampagne	As far as the eye can see
Werbende	Optic 2000
Marke	Optic 2000 x Association Valentin Haüy
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 4
Geschäftsbereich	Optiker
Story	In France, 65 000 people are blind and 1.2 million visually impaired. Unfortunately, many stereotypical notions still persist in today’s society. Many people wrongly believe that they are not able, autonomous, or competent. Optic 2000 Foundation – Lissac – Audio 2000 and the Valentin Haüy association got together to raise public awareness about these invisible disabilities, visual health in general and the representation of people living with visual impairment. This collaboration aimed at overcoming clichés by reflecting the lives, the diversity and wealth of experience, of 4 partially sighted members of the association.
Medientyp	Internet-Film
Executive Creative Director	Philippe Boucheron
Deputy Managing Director	Thierry Taglioni
Etatdirektor	Margaux Gilles
Kundenbetreuer	Ulysse Boudot
Projektmanager	Margot Charrier
Art Director	Guillaume Paulus
Texter	Guillaume Paulus
Art Director	Tom Camus
Texter	Tom Camus
Art Director	Charles Coussot
Texter	Barthélémy Desplats
Digital Art Director	Alix Chabagny
Digital Art Director	Quentin Sautour
Web Developer	Frédérique Devaux
Produktionsleitung	Thomas Laurent
Creative Producer	JEAN
Creative Producer	Jean-Luc Chirio
Fotograf	Marc Da Cunha Lopes
Regisseur	Nan Feix
Regisseur	Loveboat
Executive Producer	Marine Garnier
Executive Producer	Loveboat
Communications Director	Sandrine Ladoux
Advertising	Pierre Vinogradoff
Communications Director	Emilie Lebre