Chief Creative Officer
at
Saatchi & Saatchi New York
New York, Vereinigte Staaten von Amerika
| Titel | For your consideration (case study) |
| Agentur | Saatchi & Saatchi NY |
| Kampagne | For Your Consideration |
| Werbende | Women In Film |
| Marke | Women In Film |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 4 |
| Geschäftsbereich | Fernsehproduktionen |
| Slogan | #HireHerBack |
| Story | How Women in Film hijacked Hollywood’s favorite promotion tactic to raise awareness for hiring inequality after a recession and make sure women are considered for work. After a recession men are almost two times more likely to be rehired than women. Women in Film, an organization dedicated to advocating for women in the screen industries, wanted to make sure the recession resulting from Covid-19 didn’t create significant setbacks for women in Hollywood. To get women considered for work, Women in Film hijacked Hollywood’s favorite promotion tactic by creating a For Your Consideration campaign. For Your Consideration campaigns are how Hollywood normally promotes movies for awards but we used it to promote women: not for an award, for a job. We created For Your Consideration ads for over 30 female film professionals, using recommendations from celebrities they’d worked with like Spike Lee, Aubrey Plaza and Sir Patrick Stewart. Then, we put them everywhere a Hollywood studio’s For Your Consideration campaign would appear—on billboards all over Los Angeles and on top industry websites and social, where studio execs were sure to see it. |
| Medientyp | Case Study |
| Länge | |
| Chief Creative Officer | Daniel Lobatón Morey |
| Produzent | Danielle Hallack |
| Direktor Digital | Melissa Hochman |
| Creative Director | Liz Harrison |
| Art Director | Katie Schikowski |
| Art Director | Preethi Balakrishnan |
| Texter | Kelsey Boylan |
| Designer | Carlos Velasco |
| Direktor Strategische Planung | Hyomin Kang |
| Art Producer | Amy Salzman |
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