Magnus Andersson
CEO, Copywriter at Jung von Matt / Strömmen AB
Stockholm, Schweden
TitelSamson Delilah: In the center of the conflict – Literally! 2
Agentur
Kampagne Samson Delilah: In the center of the conflict - Royal Swedish Opera
Werbende Royal Swedish Opera
Marke Royal Swedish Opera
Datum der ersten Ausstrahlung/Veröffentlichung 2008 / 9
Geschäftsbereich Kultur, Freizeit & Sport
Philosophie We went to the Gaza strip and sprayed stencils with the Samson & Delilah visual we designed. The photo documentation on this work became the billboard advertising. Inline with the Samson & Delilah story, the advertising was conceptually and literally taken to the center of the conflict. An idea, way beyond advertising, with PR value
Problem Create interesting advertising (and politically neutral) for the opera based on the classical biblical story Samson & Delilah.

Our version takes place in a modern setting-post war Israel, from 1948 to present day.
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