Titel | Samson Delilah: In the center of the conflict Literally! 2 |
Agentur | Jung von Matt / Strömmen AB |
Kampagne | Samson Delilah: In the center of the conflict - Royal Swedish Opera |
Werbende | Royal Swedish Opera |
Marke | Royal Swedish Opera |
Datum der ersten Ausstrahlung/Veröffentlichung | 2008 / 9 |
Geschäftsbereich | Kultur, Freizeit & Sport |
Philosophie | We went to the Gaza strip and sprayed stencils with the Samson & Delilah visual we designed. The photo documentation on this work became the billboard advertising. Inline with the Samson & Delilah story, the advertising was conceptually and literally taken to the center of the conflict. An idea, way beyond advertising, with PR value |
Problem | Create interesting advertising (and politically neutral) for the opera based on the classical biblical story Samson & Delilah. Our version takes place in a modern setting-post war Israel, from 1948 to present day. |
Medientyp | Plakat |
Texter | Magnus Andersson |
Art Director | Jacob von Corswant |
Etatdirektor | Pernilla Babtist |
Kundenbetreuer | Ida Modin |
Werbeleiter | Michael Persson |
Werbeleiter | Louise Stehn |