| Titel | The Smash-proof Guitar |
| Brief | The agency created the world's first smash-proof guitar: a one of a kind 3D-printed metal design icon. Then it challenged rock star and notorious guitar smasher Yngwie Malmsteen to do his best to destroy it. By putting engineering company Sandvik in a pop-cultural context, the campaign managed to demonstrate the client's cutting-edge technology to a broader tech audience. The story was picked up by international tech media, reaching directly into the heart of the global core target group. |
| Agentur | Forsman & Bodenfors Göteborg |
| Kampagne | Let’s Create |
| Werbende | Sandvik Group |
| Marke | Sandvik |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 4 |
| Geschäftsbereich | Bauwesen |
| Story | Rock stars have been smashing guitars for decades and our engineers decided to test our technology by building the world’s first all-metal, smash proof guitar — and letting Yngwie Malmsteen unleash his smashing skills on it. |
| Medientyp | Interaktiv |
| Länge | |
| Soundtrack | Guitar solo improvised by Yngwie Malmsteen. Paganini Violin Concerto No. 1 in D Major, Op. 6: III. A |
| Account Supervisor | Greger Andersson |
| Kundenbetreuer | Åsa Pedersen |
| Creative Teammitglied | Kim Cramer |
| Creative Teammitglied | Björn Engström |
| Creative Teammitglied | Stefan Thomson |
| Creative Teammitglied | Anton Eriksson |
| Creative Teammitglied | Viktor Eriksson |
| PR Strategist | Bjarne Darwall |
| Digitale Strategie | Malin Careborg |
| Digitale Strategie | Peter Gaudiano |
| Designer | Ingrid Arnsand Jonsson |
| Designer | Jerry Wass |
| Strategieplaner | Daniel Sjöstrand |
| Agency Producer | Anna Junker Lundin |
| Produktionsfirma | Bleck Film |
| Regisseur | Marcus Svanberg |
| Produzent | Robert Feniger |
| Executive Producer | Josefin Kollberg |
| Direktor Fotografie | Carl Nilsson |
| Direktor Fotografie | Jo Eken Torp |
| Direktor Fotografie | Andrés Sánchez |
| Cutter | Johan Kjellberg |
| Kolorist | Nicke Jacobsson |
| Online Artist | Wille Rising |
| Produktionsfirma | Green Tea Films |
| Produzent | Natasha Chapman |
| Ton | Fredrik Sundberg |
| Ton | Plop Produktion AB |
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