Titel | Sextortion Ed Video |
Agentur | No Fixed Address |
Kampagne | Don't Get Sextorted, Send a Naked Mole Rat |
Werbende | The Canadian Centre for Child Protection |
Marke | The Canadian Centre for Child Protection |
Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 5 |
Geschäftsbereich | Gewalten, sexueller Missbrauch |
Slogan | Don't Get Sextorted, Send a Naked Mole Rat |
Philosophie | The Don’t Get Sextorted, Send a Naked Mole Rat campaign breaks down communication barriers with a character that uses humour and innuendo to appeal to teenage boys; capture their attention; and make it easier to talk about sextortion. The naked mole rat character is also portrayed in memes that can be sent as a prankster-style alternative, to those asking for nudes online. It gives boys an easy “way out” of a potential sextortion situation. |
Medientyp | Presse & Publikationen |
Creative Director | Shawn James |
Creative Director | Dhaval Bhatt |
Art Director | Daniela Angelucci |
Art Director | Randy DeMelo |
Art Director | Shawn James |
Texter | Andrew Rizzi |
Texter | Cole Rosenberg |
Texter | Dhaval Bhatt |
Produzent | Brie Gowans |