Dhaval Bhatt
Founder & CCO at Courage Inc
Toronto, Kanada
TitelSextortion Ed Video
Agentur
Kampagne Don't Get Sextorted, Send a Naked Mole Rat
Werbende The Canadian Centre for Child Protection
Marke The Canadian Centre for Child Protection
Datum der ersten Ausstrahlung/Veröffentlichung 2017 / 5
Geschäftsbereich Gewalten, sexueller Missbrauch
Slogan Don't Get Sextorted, Send a Naked Mole Rat
Philosophie The Don’t Get Sextorted, Send a Naked Mole Rat campaign breaks down communication barriers with a character that uses humour and innuendo to appeal to teenage boys; capture their attention; and make it easier to talk about sextortion. The naked mole rat character is also portrayed in memes that can be sent as a prankster-style alternative, to those asking for nudes online. It gives boys an easy “way out” of a potential sextortion situation.
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