Gatorade - "Sweating is Glory"

Isla Sao Paulo, Brasilien

2633

Marke: Gatorade
Länder: Brasilien

Werbende: PepsiCo Inc.

Titel	Sweating is Glory
Agentur	Isla
Kampagne	Sweating is Glory
Werbende	PepsiCo Inc.
Marke	Gatorade
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 3
Geschäftsbereich	Soft Drinks, Tonics
Philosophie	Under the concept “Sweating is glory”, the campaign tells the brand’s historical functional credentials, showing perspiration like never before. Sweating is both gratifying and therapeutic. It’s the result of effort. That’s why keeping yourself hydrated is key; not just for those who are professional athletes, but also for those who work out. And who better to celebrate sweating than Gatorade, a brand born from the study of perspiration. Created by the agency Isla and produced by Stink São Paulo, ‘Sweating in Glory’ was directed by ®️Jones, the multi-award winning director and recipient of a Cannes Grand Prix in Film. Julian Tachella and Celeste Dalairac, the advertising agency’s Group CDs, said: “This is our first project at Isla and we are happy it is a regional campaign for such an iconic brand as Gatorade as well as working with their amazing team.” “Being able to count on Gatorade’s functionality through the rawness of sweat; we thought it was the simplest and freshest way of evoking that feeling which unites all of us who exercise: sweating is glory.” added Rodrigo Greco and Mariano Gamba, the agency’s DGCs. Gonzalo Chigó, Marketing Director for Gatorade Latin America, and Álvaro Ascenzo, Regional Marketing Manager for the brand, said: “At Gatorade we believe there’s always room for improvement. No matter what sport you practice or what your goals are, those who reach their sporting goals are the ones who work hard and stay properly hydrated to perform better every time.” The campaign has over 30 pieces of content that will be released in Mexico, Brazil, Argentina, Colombia and other countries in the region.
Medientyp	Branded Content
Länge	89 seconds
Markt	Mexiko, Argentinien, Kolumbien
Chief Creative Officer	Ariel Serkin
Chief Creative Officer	Rodrigo Grau
Leiter Strategie	Mariano Serkin
Planungsleiter	Romina Celone
Managing Director & Head of Media	Victoria Clucellas
Executive Creative Director	Mariano Gamba
Executive Creative Director	Rodrigo Greco
Regional Group Creative Director	Celeste Dalairac
Regional Group Creative Director	Julian Tachella
Grouper PM	Karen Cortés
Head of Art	Alejandro Stea
Produktionsleitung	Coqui Gimenez Uriburu
Produktionsfirma	Stink Films
Regisseur	Ricardo Jones
Direktor Fotografie	Giordano Maestrelli
2nd Unit Director	Natan Neves
Director of Photography 2º Unit	Kairo Marcel Lenz
Art Director	Ana Henriques
Assistant Director	Marina Hecker
Ausstattung/Styling	Isadora Bertolucci
Hair and Makeup	Luana Ramos Zinn
Cast Producer	Amanda Michelini
Product retoucher	Jorge da Costa Rodrigues
Production Director	Daniel Lombardi
Executive Director	Renata Dumont
Executive Producer	Carolina Junqueira
Executive Producer	Nathan Marino
Executive Producer	Camila Martinez
Executive Producer	Ana Gazal
Executive Producer	Marcela Amstalden
Produktionkoordinator	Paula Macedo
Produktionkoordinator	Rafael Rocha
Produktionkoordinator	Mariana Kerche
Produktionkoordinator	Amanda Grell.
Produktionkoordinator	Melina Matuoca
Post Production Coordinator	Roberta Bruzadin
Post Production Coordinator	Regina Mimi
Post Production Coordinator	Igor Luiz
Cutter	Maria Machado
Cutter	Bruno Alves
Finished Artist	Camila Doimo
Post-Produktion	Clan VFX
Kolorist	Osmar Jr.
Tonstudio	Satelite Audio
Service Team	Fernanda Costa
Service Team	Renata Schincariol
Service Team	Daniel Chasin
Finishing Assistant	Alexandre Avicena
Produktionkoordinator	Camila Guedes
Produktionkoordinator	Letícia Oliveira
Produktionkoordinator	Bea Vieira
Produktionkoordinator	Mariana Tardelli
Produktionkoordinator	João Piccoli
Voice Talent	Jorge Fernandez
Soundtrack Production	Papamusic
Still Photography	Los Vocalinos
Werbeleiter	Martín Watson
Werbeleiter	Gonzalo Chigó
Werbeleiter	Alvaro Ascenzo
Werbeleiter	Gonzalo Lemos