| Titel | By word of mouth |
| Titel (Originalsprache) | De boca en boca |
| Agentur | Digitas Argentina |
| Kampagne | By word of mouth |
| Werbende | Beldent |
| Marke | Beldent |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 2 |
| Geschäftsbereich | Kaugummi |
| Story | The agency and the brand presented the platform with the aim of activating the freshness of Generation Z. Together with the artist Ecko, they invited young people to share their thoughts to create a song that reflected their feelings in such a special year. |
| Medientyp | Musikvideos |
| Länge | |
| Produktionsfirma | Landia |
| Geschäftsführer | Juan Cáceres |
| Kreativvorstand | Fernando Bellotti |
| General Creative Director, Experience | Leo Orsolini |
| General Creative Director | Fabio Mazia |
| Creative Director | Alberto Fernández |
| Director of Integrated Production | Mercedes Alonzo |
| Direktor Kundenservice | Lucas Piacentini |
| Account Supervisor | Bernardita Musa |
| Creative Teammitglied | Martín Racca |
| Creative Teammitglied | Nahuel Villagra |
| Creative Teammitglied | Martín Pettinari |
| Creative Teammitglied | Christian Arias |
| Creative Teammitglied | Estela Ferrandis |
| Creative Teammitglied | Arnaldo Aldana |
| Brand Planner | Esteban Minoyetti |
| Director Experience Planning | Juan Ciarlo |
| Produzent Digital | Rosario Sforza |
| Produzent Digital | Emanuel Musaco |
| Data Science & Engineering Director | Cristian Laiun |
| Data Science Coordinator | Máximo Romano |
| Data Analyst | María Sol Ceresetto |
| Data Analyst | Eugenia Delpau |
| Director of Production Operations | Berty Gimenez Brotons |
| Produktionsmanager | Federico Puricelli |
| Produzent | Cynthia Fornero |
| Media Director | Juan Strassera |
| Media Coordinator | Alejandro Diaz |
| Medienplaner | Melanie Schilling |
| Regisseur | Agustín Puente |
| Regisseur | Kevin Zelaznik |
| Executive Producer | Adrián D’Amario |
| Executive Producer | Diego Dutil |
| Produzent | Ale Panzitta |
| Produzent | Tito Ortiz Basualdo |
| Direktor Fotografie | Francisco Hauser |
| Art Director | Rodrigo Salari |
| Kostüme | Johana Turek |
| Post Production Coordinator | Julian Lopez Coppola |
| Cutter | Kevin Zelaznik |
| Musik | Pendex Music |
| Komponist | Andrés Cortés |
| Mix | Brian Taylor |
| Master Recording | Javier Fracchia |
| Werbeleiter | Eugenia Krismancich |
| Werbeleiter | Carolina Miranda |
| Werbeleiter | Marco Bertolosso |
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