President
at
Ogilvy Advertising, North America
New York, Vereinigte Staaten von Amerika
| Titel | Tatiana, Senior Producer |
| Agentur | Ogilvy Worldwide |
| Kampagne | Black Hair Is Professional |
| Werbende | Unilever |
| Marke | Dove |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 2 |
| Geschäftsbereich | Hygiene, Körper- & Schönheitspflege |
| Slogan | #BlackHairIsProfessional |
| Story | Ending hair discrimination in the workplace: Dove & LinkedIn are on a mission to help pass the CROWN Act for more inclusive and equitable workplaces because #BlackHairIsProfessional. |
| Philosophie | Dove has been committed to supporting the passage of the Crown Act across the USA, which makes such discrimination illegal. While some progress has been made in some states, it has not been adopted across the country. The brand has teamed up with LinkedIn to address systemic problems in the workplace – from hiring practices to daily workplace interactions – that disproportionately impact Black women's employment opportunities and professional advancement. They co-commissioned the new CROWN 2023 Workplace Research Study which found that Black women's hair is 2.5x more likely to be perceived as unprofessional. inkedin will be providing free access to ten LinkedIn Learning courses focused on creating a more equitable and inclusive work environment, with a goal to educate one million hiring managers and workplace professionals by the end of 2023. Linkedin will be providing free access to ten LinkedIn Learning courses focused on creating a more equitable and inclusive work environment, with a goal to educate one million hiring managers and workplace professionals by the end of 2023. |
| Ergebnis | Dove will continue to drive awareness of The CROWN Act across platforms, encourage petition signatures, and support the passing of The CROWN Act to help end race-based hair discrimination nationwide. |
| Medientyp | Presse & Publikationen |
| Mehr Informationen | https://campaigns.organizefor.org/petitions/help-make-hair-discrimination-illegal |
| Executive Creative Director | Daniel Fisher |
| Chief Creative Officer | Chris Beresford-Hill |
| client approval | Jo Bacon |
| Produktionsleitung | George Sholley |
| Produktionsleitung | Chris Chapman |
| Art Director | Mackenzie Gire |
| Produktionsleitung | Jessica Nugent |
| Director of Business Affairs | Heather Weissman |
| Business Affairs Manager | Grace Kelly |
| Leiter Strategie | Lindsey Gonnella |
| Agency Producer | Tatiana Lanier |
| Executive Creative Director | Kristie Pope |
| Designer | Amber Maxwell |
| Texter | Dani Bell |
| Projektmanager | Rhoanne Flanagan |
| Etatdirektor | Teigan Henry |
| Fotograf | Lelanie Foster |
| Fotograf | Suneeta Olympia |
| Produzent | Maya Young |
| Ausstattung/Styling | Naeemah LaFond |
| Produktion (Agentur) | dela revoluciøn |
| Post-Produktion | Picturehouse |
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